“We’re extremely happy with The Wise Idiot. They helped us fulfill both objectives: create content that increases traffic, and more importantly speak in a manner that changes our TG’s psyche. Really hoping this ongoing association creates more postive impact.”
Participated in internal strategy calls to shape corporate identity and guide leadership on sales and branding strategies.
Developed a sales pitch deck used by HDFC Tru’s 250+ salesforce to target HNIs, institutions, and family offices effectively.
Extended the brand overhaul to include website updates, case studies, and logo explorations.
Directed efforts to modernize visual communication, including integrating AI-generated imagery and refining design language.
Delivered results over six months of collaboration, fostering alignment among diverse stakeholders and ensuring exceptional execution.
Disconnected Messaging: Despite months of effort, HDFC Tru’s in-house team’s sales pitch deck lacked alignment with their core values of trust and transparency while failing to reflect a forward-thinking vision.
Fragmented Stakeholders: Collaboration among the Investments Committee, Sales Lead, and Marketing Head posed challenges in creating a unified strategy and obtaining approvals.
Outdated Brand Identity: HDFC Tru sought to modernize their positioning with refreshed visuals, a robust digital presence, and print assets that resonated with their audience.
Revamping the Sales Pitch Deck & Brochure:
Active Involvement in Strategy Calls:
Website Expansion:
Brand Identity Exploration:
Printing:
The project outcomes were transformative for HDFC Tru:
The revamped sales pitch deck became a cornerstone asset, empowering the salesforce to engage HNIs, institutions, and family offices with confidence and clarity.
Leadership gained alignment on corporate identity, sales strategy, and branding direction.
The revamped website and branding efforts set the stage for enhanced digital engagement and future growth.
Strategic guidance on visual communication and print execution elevated the overall quality of HDFC Tru’s assets.
The six-month collaboration reinforced HDFC Tru’s identity as a forward-thinking, trustworthy wealth advisory company, positioning them for long-term success.
Are you ready to evolve your content marketing journey?
Get in touch to elevate your brand to the next level.
+91 9930751604
contact@thewiseidiot.in
Near Bombay Stock Exchange, Dalal Street, Fort, Mumbai – 400001.