Wise and Idiot. The perfect balance of both.

Content marketing is like your business developer, account manager, and customer service representative. We create value through words. If you like that, you’ll like us.

Our Story

We are a creative content marketing agency in India

Since our inception in 2017, our goal has been rather simple: Make good things, better. But, how do we do it? Through the ultimate king–Content!

The Wise Idiot stemmed from a passion for creating good content and leveraging it as the primary resource for brands looking to increase their reach. You could say–we are customer charmers that play a melody of words and design to creatively communicate your purpose and value to your target audience to drive conversions.

From content writing to website design and social media marketing, we aim to deliver content that is uniquely you (your brand) and vocalizes your value in the market.

OUR founders

Meet the team

OUR IDENTITY

Made in India Marketing Agency: for the people, by the people!

We are the audience that we write and design for. Hence we know what to do, how to do and when to do. You can rely on not just our content marketing skills, but our human skills, too.

Our BELIEF

We work to be happy.
Our work has to make you happy. Unless both happen, nothing good happens.

Our audience

Who We Work With

Startups

We’re a content marketing agency for startups. Let’s be growth partners and create awesome things together.

Brands

On-demand or retainer agency? We are a content marketing agency that combines quality with scale.

Agencies

No bandwidth? Looking for specialised content agency? Let us be your backend partner.

Individuals

Whether your LinkedIn posts or a personal website to elevate your brand, The Wise Idiot is here for you.

working pattern

How We Engage With You

What do you need your agency (us) to be?
An extended arm of your marketing team?
A think tank to plan your content marketing?
A content factory to consistently keep churning out collaterals based?
An on-call doctor to fix marketing emergencies?

Let us know. We’re comfortable with all of these.

use case

Why do you need a Content Marketing Agency

We offer A to Z content support for your brand. Please refer to our service page for more details.

To analyze content performance, we track metrics like engagement, conversion rates, traffic sources, and audience demographics and conduct A/B testing to measure effectiveness and make data-driven optimizations.

Our Clients

We’ve contributed To their Organic growth

Securities & Insurance

Fintech

SaaS & Edtech

VC & NBFC

Consulting & Lifestyle

TESTIMONIAL

Trusted by names you trust.

As creative folks, external validation always feels good.

TESTIMONIALS

Trusted by names you trust.

As creative folks, external validation always feels good.

FAQs.

We offer A to Z content support for your brand including content strategy, long-form writing, design and website creation. Please refer to our service page for specific details.

To analyze content performance, we track metrics like engagement, conversion rates, traffic sources, and audience demographics and conduct A/B testing to measure effectiveness and make data-driven optimizations.

We effectively manage content production timelines and deadlines by prioritizing tasks, setting realistic schedules, breaking down projects into smaller milestones, communicating effectively with team members, and making necessary adjustments.

Certainly, we can assist you with content distribution and promotion. Our team can guide you on effective content and mediums that help in effective distribution and reaching your specific target audience.

Our specialization lies in BFSI, SaaS and Edtech. However, we’ve worked with brands in tech, lifestyle, media and business, too.