Blogs & Articles

Whatever we know about content marketing, we’ve all learnt on the job. This is our swadhyaay. A small way to give back our learnings in helping companies grow.

Hope it brings you value and helps you grow yourself, your organization and your clients.

top of funnel content

The Future of Top-of-Funnel TOFU Content: Is It Dead, Relocated, or Just Evolved?

Traditional TOFU (top-of-funnel) content like basic explainer posts is rapidly losing effectiveness due to AI Overviews and zero-click searches. But…

Schema Markup for ai search

Why Schema Markup Is a Non-Negotiable in the AI-First Search Era

Schema Markup (structured data) helps Google and AI systems understand your content better. It enables features like rich results, AI…

importance of backlink

Why Backlinks Still Matter in the Age of AI Overviews

TL;DR Summary Backlinks are evolving, not disappearing. In a world of AI Overviews, zero-click results and E-E-A-T, they still play…

How to rank in ai overview

How The Wise Idiot Builds Content for the Algorithm and Beyond

Google’s AI Overviews (AIOs) are changing how content is surfaced, cited, and how answers are delivered. At The Wise Idiot,…

Google AI overview

Preparing for Google’s AI Overviews: A 2025-26 Strategy Checklist for Content-Led Companies

Google’s AI Overviews (AIOs) are reshaping how users find answers and the way brands get discovered. Instead of just sending…

The New SEO Equation

The New SEO Equation: Why Ranking in 2025 Starts with Thinking Like a Machine

Search used to be a keyword game. Now, it’s a comprehension game. Google isn’t just crawling your content anymore, it’s…