Blogs & Articles

Whatever we know about content marketing, we’ve all learnt on the job. This is our swadhyaay. A small way to give back our learnings in helping companies grow.

Hope it brings you value and helps you grow yourself, your organization and your clients.

25 Smart GTM Plays That Actually Work (And How to Set Them Up)

Most startup marketing is expensive guesswork—blasting emails, chasing leads, hoping for virality. The real winners build smart GTM systems that…

B2B SaaS Metrics & KPIs Every Founder Needs to Track

Building a B2B SaaS without the right metrics is like driving blindfolded. This guide covers the essential KPIs across four…

B2B Marketing Strategies for Startups: The 2025 Playbook

Startups in the B2B space face intense competition and long sales cycles, requiring focused, data-driven marketing to succeed. This playbook…

Why Backlinks Still Matter in the Age of AI Overviews

TL;DR Summary Backlinks are evolving, not disappearing. In a world of AI Overviews, zero-click results and E-E-A-T, they still play…

How The Wise Idiot Builds Content for the Algorithm and Beyond

Google’s AI Overviews (AIOs) are changing how content is surfaced, cited, and how answers are delivered. At The Wise Idiot,…

Preparing for Google’s AI Overviews: A 2025-26 Strategy Checklist for Content-Led Companies

Google’s AI Overviews (AIOs) are reshaping how users find answers and the way brands get discovered. Instead of just sending…