Blogs & Articles

Whatever we know about content marketing, we’ve all learnt on the job. This is our swadhyaay. A small way to give back our learnings in helping companies grow.

Hope it brings you value and helps you grow yourself, your organization and your clients.

How to Get Recommended by ChatGPT in 2026: The AEO Playbook for B2B Brands

TL;DR In 2026, your buyers are using ChatGPT to shortlist vendors before they ever visit your website. ChatGPT referral traffic…

The Schema Strategy for B2B: From Content to AI Visibility

TL;DR A schema is the logical structure that defines how data is organized in a database. It makes your content…

LinkedIn Brand Awareness for Fintech: Why Quality Content and Paid Promotion Have to Work Together

A founder’s view on how the LinkedIn algorithm actually distributes content in regulated categories – and the 60/30/10 model we…

What Works on LinkedIn in 2026: Why PDF Carousels Still Win

TLDR Summary LinkedIn in 2026 rewards attention, and content that gets consumed (not just seen) is what scales. Linkedin PDF…

Generative Engine Optimization: 5 Steps to Get Cited in LLM Responses

TLDR Generative Engine Optimization (GEO) is the practice of structuring content so AI systems cite it in their responses. Here,…

How to Use Social Proof to Close More BFSI & SaaS Deals in 2026

TL;DR B2B buyers in BFSI and SaaS stall not because of price or features, but because they lack proof that…