“We’re extremely happy with The Wise Idiot. They helped us fulfill both objectives: create content that increases traffic, and more importantly speak in a manner that changes our TG’s psyche. Really hoping this ongoing association creates more postive impact.”
The NBFC, along with its subsidiary network, is a major player in the Indian credit space. With over INR 50,000 crore ($615.5 million) in assets under management, it offers a diverse range of loan services and caters to both, retail and corporate clients.
It is the first company to provide business loans through WhatsApp and continues to serve through a branch network of 500+ cities in India.
In a short span of 8 months, the NBFC started ranking much higher, getting more traffic, and successfully eliminating resistance in the consumer mindset.
This was done through a combination of blogs, landing page content as well as educational videos in colloquial tonality.
Indian psychology: individuals (and even businesses) are averse to taking a loan due to cultural and social conditioning. This consumer mindset was stopping them from growing.
This was the first time they were aggressive in the digital space. They needed a reliable partner to help them with content marketing.
There was an earnest need to tackle the lack of faith in NBFCs. We were trying to convince the masses to try digital lending. It is always difficult to convince the masses to try to switch to new things.
While they developed a multi-channel marketing plan, their in-house team sought external teams equipped to create such diverse content.
We helped make the most of content marketing with the in-house strategy and consulting SEO team.
Optimised and recreated the existing content for maximum utilization on investment
Curated, heavily-targeted content helped to boost organic reach by helping them rank higher for more keywords.
TWI created an array of impactful posts across different mediums: blogs, YouTube scripts, Instagram reel scripts, and even internal campaigns for HR to cover a wider audience.
With a focus on the circulation of educational content, breaking myths, and highlighting the benefits of taking credit.
Sharing case studies made consumers feel secure working with digital lending platforms. Internal communication strengthened sales resolve to push products.
Took initiative and provided recommendations beyond website-based content for other mediums.
Formulated a range of educational reels/ articles, to grab new investors’ attention by giving required information in minimal time with. Executed it in multilingual formats: created fast, and at scale.
Along with this, we also created internal communication, board presentations, etc.
TWI curated blog posts with keyword-specific content, which consequently ranked in the top 3 positions of search results. These were significantly higher as compared to blog posts put out before the collaboration.
increase in organic website traffic in a year.
increase in keywords
ranking organically
increase in organic social media impressions
