The Wise Idiot team has been able to understand BII and execute what no other agency has been able to until now. There’s a lot more that we will be added to the ongoing activities… we’ll be doing it together in the future.
Bertelsmann India Investments (BII) is the strategic investment arm of Bertelsmann SE & Co. KGaA in India (a German private multinational conglomerate). BII is a sector-agnostic venture capital fund focusing on early growth stage investments (Series A to D) in tech-driven startups.
A 160% increase in followers to 8,000 within 6 months
BII had and a substantial increase in the number of likes on different posts.
Better quality and aesthetics, with uniformity across all content published by the firm.
Pankaj Makkar, MD, has now has a more prominent presence and better-defined personality on LinkedIn.
Almost zero repurposing of content
No recognition or recall value for senior leadership, including the MD
Bringing Pankaj on the frontline on social media, we incorporated a personal opinion by Pankaj in almost every repurposed collateral.
Increase in the number of followers from 3,000 to 8,000
A 4x increase in average
engagement on LinkedIn
for Pankaj Makkar, the Managing Director
