What Delivering Consistently for ClickUp - Our Proud Validation from a Global Leader

I noticed how a couple of articles included references to LinkedIn posts from ClickUp executives. I wanted to drop a note of deep appreciation for that. Love that you took the initiative (and did the research) to add something personal and valuable to the pieces! Kudos to the writers and the editors! And please keep delighting us!

– Managing Editor, ClickUp

The Company

ClickUp, a leading B2B SaaS company, needed a trusted partner to achieve its content marketing goals, drive product-led growth, and establish brand authority.

We worked as an extended content team – created 200+ high-quality blog posts, offered WordPress drafting support, and ensured every article aligned with ClickUp’s voice, tone, and content standards.

Growth Summary

With consistent collaboration and strategic content creation, we were able to achieve the following results:

200+ blog posts published across various formats - how-tos, listicles, and comparison articles.
117 blog posts drove significant organic traffic , becoming high-performing content assets.
71,289 total website visits generated through blog content, contributing directly to organic growth.
358 new workspace registrations attributed to blog content

Strategy and Approach

Acquiring product knowledge: We studied ClickUp’s landing pages, help docs, case studies, and YouTube videos to fully grasp product features and user pain points. This enabled us to write with clarity and purpose.
Understanding brand guidelines: Every piece closely followed ClickUp’s brand voice, tone, and formatting rules to ensure consistency.
Drafting high-quality product-led content: We wrote 200+ product-focused pieces, including listicles, how-tos, and comparison articles. Each piece addressed a user problem and positioned the product as the ideal solution.
Adding authority and social proof: To build trust with readers and establish authority, we included expert tips, client testimonials, LinkedIn insights from ClickUp’s leadership team, Reddit reviews, and real-life brand examples. We also added screenshots, quotes, and industry references to make the content actionable, relatable, and credible.
Refining content through continuous feedback: Our team incorporated ongoing feedback from ClickUp’s editors into every piece to refine tone, clarity, and structure.
Drafting blog posts on WordPress: We uploaded and formatted posts on WordPress. Each blog post was prepared for final review and ready to go live with minimal input from the ClickUp editors.
Maintaining proactive communication: We operated like an internal team, staying in sync through real-time updates, weekly check-ins, and quick turnarounds.

Key Learnings

Our partnership with ClickUp was all about growing together through shared goals, open feedback, and continuous learning. We had a learning curve, but the ClickUp team was there to support us every step of the way.

The team shared helpful decks and Loom walkthroughs, and conducted dedicated training sessions for the editors. This helped us understand the product better and align every piece with the intent and brief.

Mastering complex style guidelines: It took time and iteration to master ClickUp’s formatting rules, tone, and visual standards – but their editors provided detailed feedback and guidance to help us get there faster.
Creating helpful content: We learned how to write and edit genuinely helpful content that solves productivity challenges, while naturally integrating ClickUp’s features.
Scaling with care: Producing over 200 blog posts taught us how to scale content operations without cutting corners on research, writing quality, or brand tone.
Understanding product nuances: Not every product feature deserves equal attention. We became more strategic in choosing which features to highlight based on search intent, audience needs, and current product positioning.

What Delivering Consistently for ClickUp - Our Proud Validation from a Global Leader

The Company

Growth Summary

Strategy and Approach

Key Learnings

Feedback from ClickUp’s editors

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