Scaling a Finance Content Library: 68 Assets in 60 Days

  • Industry
  • Sub Category
  • Financial Services
  • Non-Banking Financial Company (NBFC)

The Company

Northern Arc is a leading player in India’s diversified NBFC sector, focusing on providing financial solutions to underserved individuals and businesses. 

Goal: Build a complete finance‑edu content library for their upcoming platform

The Scope

With consistent collaboration and strategic content creation, we were able to achieve the following results:
  • Developing a structured finance knowledge hub, covering core topics like FDs, mutual funds, AIFs, NPS, taxation, retirement planning, and more.
  • Own the entire content creation pipeline: research, writing, QA, asset delivery

Big Ask, Bigger Delivery

– 10+ financial domains
– 68 distinct assets
– Keywords implementation for SEO

The Assembly Line

6 domain-expert writers. 1 project manager. 68 assets. 

We built a high-velocity content engine from the ground up:

  • Each writer brought subject-matter expertise in finance
  • Project manager oversaw quality and served as the single point of contact for the client
  • Mapped content assets across categories, aligned tone and timelines
  • Every piece was reviewed for consistency and integration of client-provided keywords

Impact at Scale

– 55 Blogs (~1,000 words each):

  • Insightful pieces crafted for clarity, each paired with a custom topic-specific banner

– 11 In-depth Guides (~2,000 words each):

  • Long-form, actionable content for complete understanding of the topic

– 2 Website Pages:

  • Web-ready content written to fit the provided UI/UX structure

Chasing a Bold Content Vision?
We Can Deliver At Scale.

Quality research, consistent delivery, and smooth execution, minus the follow-ups.

Let’s create something great, together

Are you ready to evolve your content marketing journey?
Get in touch to elevate your brand to the next level.

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We believe in steady, organic growth by working with people who find value in what you do. Based in Mumbai, we are a content marketing agency. Whether content strategy, content creation or distribution: just tell us what your problem is, and we’ll blend art with science to ensure that you’re happy.

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