Skyrocketing a Cross-border Payment Provider's Organic Growth Through Content Marketing

Choosing The Wise Idiot was a smart move for our business. With their help, we’ve seen organic leads contributing a significant 20% to the business. Their ability to seamlessly integrate with our team, coupled with their promptness and ownership mentality, has made collaboration effortless and effective. Highly recommended! – Founder & CEO

The Company

A leading fintech brand aiming to simplify cross-border business payments. By partnering with global banks, they offer virtual accounts for receiving international payments with features like real-time tracking and tax compliance assistance. They boast competitive exchange rates and flat fees, targeting businesses and freelancers seeking an affordable alternative to traditional methods.

Growth Summary

4300% growth in organic users was achieved, increasing from 2.3K to 99K within 12 months (March 2023 – March 2024).

Achieved page #1 ranking on Google search for 30+ key financial keywords and 70+ other keywords.

Increased brand awareness and established the brand as a thought leader in the fintech industry.

Challenges

Low brand awareness and limited organic traffic.

Highly competitive fintech market with established players.

The target audience doesn’t have knowledge of complex international finance concepts to understand their value proposition.

Solutions

Identified 500+ relevant keywords with high search volume and low competition.

Developed content calendar that addressed user pain points, offered valuable insights and adhered to SEO best practices.

Implemented a content distribution strategy using social media and email marketing to increase traffic and visibility.

Designed and created 4-5 graphics per blog to enhance user engagement and comprehension.

Monitored content performance continuously, analyzed user engagement metrics, and adjusted long-form content strategies for improved results.

The Results

After Partnering With The Wise Idiot

99,000

Grew the user base from 2.3K to ~ 99K organic users in 12 months.

180+

Created an extensive content library of 180+ blogs, establishing the brand as a fintech thought leader.

Optimized website

content

and structure for improved search engine visibility!