Increased a VC firm’s LinkedIn following and engagement by 160%

  • Industry
  • Sub Category
  • Private Equity
  • Venture Capital

The team has been able to execute what no other agency could. We’ve built something truly impactful together—and we’re only getting started. There’s a lot more that will be added to the ongoing work.

The Company

Bertelsmann India Investments (BII) is the strategic investment arm of Bertelsmann SE & Co. KGaA in India. A sector-agnostic venture capital fund, BII focuses on early growth stage investments (Series A to D) in tech-driven startups, backing category leaders like Eruditus, Licious, Shiprocket, Pepperfry, and AgroStar.

Growth Summary

  • More than a million impressions across LinkedIn and key digital channels.
  • 160% Growth in Social Media Following – from 4,000 to 18,000 followers.
  • Top-Tier Share of Voice in ET, Mint, Forbes, and more.
  • First-ever full-page ad in Forbes – a landmark for a venture capital firm.
  • Stronger Thought Leadership – positioning MD Pankaj Makkar as a key voice in the VC ecosystem.
  • Successful Brand-Led Events – executing BBC (Bertelsmann Badminton Championship) and VC Meets Bertelsmann, from conceptualization to post-event coverage.

Challenges

Despite its strong investment track record, BII’s brand presence lacked the visibility and engagement it deserved.

  • Low engagement across content categories – text, video, and reshares weren’t performing.
  • Limited repurposing of content, leading to a lack of consistency and missed opportunities.
  • No distinct personal brand for leadership, despite their expertise.
  • Event branding needed a complete overhaul to match BII’s prestige.

The Solution: A Multi-Layered Growth Strategy

Content & Digital Growth

  • Humanizing Content – Showcasing the BII team, founders, and portfolio brands in creatives to create stronger relatability.
  • Diversified Content Mix – Transitioning from static posts to engaging carousels, short videos, and thought leadership blogs.
  • Leveraging Existing Assets – Maximizing visibility for the video podcast Brunch Labs, resharing news articles, and repurposing content for extended reach.
  • Positioning Leadership as Industry Experts – Bringing Pankaj Makkar’s insights to the forefront through direct quotes and commentary.

Event Branding & Execution

  • Bertelsmann Badminton Championship (BBC): From crafting themes to full-scale event branding, social media buzz, communication rollouts, and even a rap video – we handled it all.
  • VC Meets Bertelsmann: A premium mixer event, managed end-to-end, including branding, invites, social media promotions, and post-event content.
  • TechSparks Presence: Designed coasters, print newsletters, and branding elements to ensure maximum visibility.
Pre-event jitters Event- Branding Post-event- Media
Promotional posts and invites (LinkedIn)
Personalised invites to VC firms
Teaser
Targeted Social Media campaign
Hoardings
Banners
Standees
Favours
Rap song
Stadium decoration
Newsletter coverage
Linkedin and Twitter posts
Mentions from participants
Features on major news publications:
BusinessWire India, YourStory Media,
among others.

Media & Thought Leadership

  • Forbes Full-Page Ad: A first for a VC firm, making a bold statement in BII’s positioning.
  • Funding Announcements: Ensuring widespread coverage for portfolio companies.
  • Print Features: Securing high-impact placements in ET, Mint, and Forbes to strengthen credibility.

The Results

18,000+

LinkedIn followers – a 160% increase in organic growth.

4x

boost in engagement across key posts.

Massive media visibility

with high-impact features in top publications.

A Brand That Speaks Growth

As early-growth long-term investors, BII is well on its way to being positioned as the investor of choice for India’s next generation of startups.

Let’s create something great, together

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We believe in steady, organic growth by working with people who find value in what you do. Based in Mumbai, we are a content marketing agency. Whether content strategy, content creation or distribution: just tell us what your problem is, and we’ll blend art with science to ensure that you’re happy.

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