After the initial research phase, we defined the concept. The sole purpose of sketching is to explore and characterize design concepts. They help visualize the direction of the final product.
As we let our creativity flow on a piece of paper, the logo’s brief, crude, and unpolished look help us to ideate various possibilities worth exploring.
Stage 2: Initial Concepts
Here, we explored different concepts, shapes, angles, and colors. We created numerous iterations of the logo design while keeping the primary objective and theme in mind.
Travel & Payments
Travel & Payments
Travel & Payments
Stage 3: refine the logo concept and application
After the final design direction from the client, we worked on various segments like color, fonts, and layout guidelines to establish a visual union. By integrating the logo font type and style, we create a brand’s visual language.
Stage 4: Voila! The final outcome.
With the creative charm in place, expressive colors, and fonts that speak of the style–it’s ready!
After the final design direction from the client, we worked on various segments like color, fonts, and layout guidelines to establish a visual union. By integrating the logo font type and style, we create a brand’s visual language.