Powering Yubi Group’s Digital Growth & Thought Leadership

I noticed how a couple of articles included references to LinkedIn posts from ClickUp executives. I wanted to drop a note of deep appreciation for that. Love that you took the initiative (and did the research) to add something personal and valuable to the pieces! Kudos to the writers and the editors! And please keep delighting us!

– Managing Editor, ClickUp

The Company

Yubi is the world’s first and only technology company enabling the end-to-end debt lifecycle. They facilitate partner discovery, risk evaluation, loan disbursement, portfolio management and collections.

Revolutionising the credit marketplace in India, Yubi has facilitated credit worth over ₹1,40,000 crore, working with 6,200+ trusted lenders.

However, marketing a fintech disruptor like Yubi comes with its own set of challenges.

Unlike conventional brands, Yubi operates in a highly complex domain. This makes it crucial to craft content that not only engages but also simplifies and establishes them as a thought leader in the financial space.

That’s where The Wise Idiot stepped in.

The Association

Over the past year, The Wise Idiot partnered with Yubi and its sub-brands, including their:

  • Spocto: AI-powered Debt Collection Platform.
  • Yubi Credit Market: India’s Largest Enterprise Credit Marketplace.
  • YuCollect: India’s first Collections Marketplace.

Growth Summary

With consistent collaboration and strategic content creation, we were able to achieve the following results:

Objectives

Challenges

  • Communicating complex financial concepts and AI-driven solutions in a digestible format.
  • As most of Yubi’s companies are first-of-their-kind in India, there were limited readily available visuals and benchmarks for content structure and design.

Solutions

Digital & Content Strategy

  • Instead of relying on generic fintech imagery, we created tailored designs aligning with Yubi’s unique solutions and humanised content where possible.
  • We transformed industry insights into visually compelling carousels and infographics, making them shareable and engaging.
  • Regular audits, competitive analysis and calls with the client helped refine the content strategy for more engagement.


Branding & Event Collaterals

Designed brochures & event creatives for fintech summits, ensuring brand consistency.

Created high-impact collaterals to introduce Yubi and its innovative solutions to industry stakeholders.

Results & Achievements

  • 11.2K+ follower growth across four LinkedIn pages, strengthening their digital presence.
  • Developed over 260 creative assets, including LinkedIn posts, articles, brochures, and emails.
  • 14.5 lakh+ organic impressions on LinkedIn, showcasing high engagement.
  • Stronger brand recall among lenders, fintech firms, and credit industry leaders.

Check out our work for