Yubi is the world’s first and only technology company enabling the end-to-end debt lifecycle. They facilitate partner discovery, risk evaluation, loan disbursement, portfolio management and collections.
Revolutionising the credit marketplace in India, Yubi has facilitated credit worth over ₹1,40,000 crore, working with 6,200+ trusted lenders.
However, marketing a fintech disruptor like Yubi comes with its own set of challenges.
Unlike conventional brands, Yubi operates in a highly complex domain. This makes it crucial to craft content that not only engages but also simplifies and establishes them as a thought leader in the financial space.
That’s where The Wise Idiot stepped in.
Over the past year, The Wise Idiot partnered with Yubi and its sub-brands, including their:
