Why Backlinks Still Matter in the Age of AI Overviews
TL;DR Summary Backlinks are evolving, not disappearing. In a world of AI Overviews, zero-click results and E-E-A-T, they still play a key role in how Google decides what to trust and what to show. Good backlinks do two big things: they help search engines find your content,and they signal that others see it as credible. […]