25 Smart GTM Plays That Actually Work (And How to Set Them Up)
Most startup marketing is expensive guesswork—blasting emails, chasing leads, hoping for virality. The real winners build smart GTM systems that intercept buying signals and start meaningful conversations at the right time. This guide gives you 25 proven plays (signal-based, outbound, personalized, social, product-led and expansion) plus a 5-step implementation framework to set up a predictable […]
B2B SaaS Metrics & KPIs Every Founder Needs to Track
Building a B2B SaaS without the right metrics is like driving blindfolded. This guide covers the essential KPIs across four pillars: Revenue, Growth, Acquisition and Retention. Focus on activations rather than signups, understand that metrics are interconnected, prioritize retention over acquisition and track Cost-to-Service alongside traditional metrics. Use the four-pillar framework to organize your dashboard, […]
B2B Marketing Strategies for Startups: The 2025 Playbook
Startups in the B2B space face intense competition and long sales cycles, requiring focused, data-driven marketing to succeed. This playbook highlights essential strategies such as niche positioning, market research, strong digital presence, content marketing, relationship building, and performance optimization. By combining these tactics, startups can build authority, generate quality leads, and achieve sustainable growth in […]
Why Backlinks Still Matter in the Age of AI Overviews
TL;DR Summary Backlinks are evolving, not disappearing. In a world of AI Overviews, zero-click results and E-E-A-T, they still play a key role in how Google decides what to trust and what to show. Good backlinks do two big things: they help search engines find your content,and they signal that others see it as credible. […]
How The Wise Idiot Builds Content for the Algorithm and Beyond
Google’s AI Overviews (AIOs) are changing how content is surfaced, cited, and how answers are delivered. At The Wise Idiot, we’ve redesigned our content strategy around retrievability, E-E-A-T, modular structure and answer precision (not just rankings). Our team blends editorial strategy with technical precision to build content that is AI-friendly, quote-worthy, answer-focused and trust-centric. The result? […]
Preparing for Google’s AI Overviews: A 2025-26 Strategy Checklist for Content-Led Companies
Google’s AI Overviews (AIOs) are reshaping how users find answers and the way brands get discovered. Instead of just sending users to links, Google is increasingly summarizing the answers directly. That means your content has to do more than just rank, it has to be the answer. Now, it’s not about getting on page one […]
The New SEO Equation: Why Ranking in 2025 Starts with Thinking Like a Machine
Search used to be a keyword game. Now, it’s a comprehension game. Google isn’t just crawling your content anymore, it’s trying to summarize it, speak it aloud, and use it to answer questions directly. If your blog can’t be easily quoted, chunked, or reused by AI systems, it won’t rank—no matter how well-written it is […]
SEO vs. AIO: Where Should Your Marketing Team Focus Now?
Google didn’t kill SEO. It leveled it up. For years, Traditional SEO was the king of discoverability. And then came AI Overviews (AIOs): those AI-generated summaries now appearing at the top of Google’s search results. Suddenly, marketers were forced to ask: Do we need a whole new content strategy for AIOs? Or is this just […]
The Ultimate Guide to Web3 Marketing
Seriously, the only one you’ll ever need. The first rule of Web3 marketing is that we don’t talk about marketing done the traditional way. It’s a whole new world, and no one can tell us “no” or where to go! Web3 has all the conveniences of Web2 magnified—you get to chat with your friends, play […]
The Ultimate Playbook: Driving Sustainable Growth with B2B SaaS SEO
If you’re running a B2B SaaS business, you’ve probably tried SEO hoping to get quick results. But when the leads didn’t start rolling in right away, you may have switched to paid ads instead. It’s a common story! SEO can feel slow, and when you’re moving fast, waiting isn’t easy. But before you write off […]
