Ultimate Guide to B2B Marketing On LinkedIn
Do you feel like LinkedIn is working for everyone but you? If you’re in the B2B space, you’ve probably heard that LinkedIn is the place to be. But why is that? More importantly, how can LinkedIn be used for B2B marketing effectively? LinkedIn is the epicenter of B2B activity. With over 1 billion professionals across […]
The Complete Guide to B2B SaaS Marketing: Strategy, Tactics, and Growth
Built the product, launched the site… but where are the customers? It’s a common question in early-stage SaaS. In a space where buyers are overwhelmed with tools and options, simply showing up doesn’t help. Apart from visibility, clarity and credibility is required to gain real traction. That’s where B2B SaaS marketing helps. It comprises deeply […]
The Ultimate Guide to B2B Email Marketing Best Practices
You open your inbox, see a flood of emails, and ignore most of them. If you do this, you’re not alone, and your B2B prospects feel the same way. Yet, in 2025, B2B email marketing continues to be a powerhouse for driving business growth, boasting an impressive ROI of 4400% according to a report. Back […]
Building a B2B Marketing Funnel: A Comprehensive Guide
Sometimes B2B marketing feels like a never-ending cycle of chasing leads. You launch a one-off campaign and then constantly explain to sales why MQLs didn’t convert. This happens when teams are stuck in tactics mode without a clear, structured system to guide potential customers from “never heard of you” to “where do I sign?” Since […]
A Currency in the FinTech Industry
Can you recall the last time you made a significant purchase, say a laptop? You might have asked known people with good technical knowledge for recommendations or skimmed through blogs and review videos to get a better understanding of the good models in the market. Your search history might likely be filled with several links […]
Drawing an Effective Framework for Thought Leadership
When thinking about ‘what does a thought leader mean?’, what are the first few things that come to your mind? Perhaps someone who leads people’s thoughts or someone people rely on for information. That is the case when you broadly look at it. Thought leaders seek to establish a reputation as an expert and authoritative […]
Reddit Marketing Essentials: How to Create, Engage, and Drive SEO Success
Reddit has quietly become a powerhouse in the digital marketing space. If you’ve been paying attention to Google search results lately, you might have noticed Reddit discussions ranking high! This isn’t just another change in the algorithm, it’s Google valuing and prioritizing genuine, user-generated content. Reddit is a community of 1.1 billion active monthly users […]
Your Story, Our Strategy: How Storytelling Elevates Your Content Marketing Strategy
One rainy evening in Bangalore, I was on a call with the Co-Founder of TWI, Divyank. While we spoke about the various dosas, gardens, bookstores and cafes that Bangalore had to offer, Divyank had a trip down memory lane to the time when he lived in the city. He pointed out something interesting while we […]
From Billboards to VR Pods: A Modern Dating App Marketing Strategy
Dating has always been exciting. The digital age has taken the dating adventure to a whole new level. Swiping right here, scrolling down there, love-seekers are continuously looking for platforms that can help them find ‘the one’. Options are many, and each of them promises something different. What if you were to launch your very […]
How to Build Trust with LinkedIn Content Marketing for Fintech
Dear fintech leaders, do you chase leads or attract them? If you chase them, you’d have considered attracting them instead. To attract leads, you need to ‘convince’ your audience that your product is the real deal. Fintech products often deal with complex and intangible concepts, like security, trust and financial management. It goes without saying […]
