How to Make a Content Marketing Plan for a Fintech Brand

How to Make a Content Marketing Plan for a Fintech Brand

There is a famous story about King Midas in Greek mythology. He was granted the ability to turn everything he touched into gold, which seemed thrilling at first. Soon, he realised that he couldn’t eat, drink or even touch his loved ones without turning them into gold. He became isolated and unhappy and eventually begged […]

Why You Need to Focus on Long Form Content

Why You Need to Focus on Long Form Content

Creating content that stands out and provides real value to your audience is important. In a world where attention spans are shrinking and information is readily available at the fingertips, why create long form content at all? This blog will change your perception of long content pieces and how they are the game-changers in today’s […]

How to Check if You Need a Content Marketing Agency

How to Check if You Need a Content Marketing Agency

Starting a business is exciting, but growing one can be overwhelming and scary. Managing a larger team, finding the right collaboration partners, and arranging for growth capital while expanding operations and serving existing customers can be too much to handle. Amidst all this, you are expected to create and execute the right marketing plan. This […]

The First 90 Days Plan of Your Content Marketing Strategy

Do you remember the excitement of summer vacations as a child? Those long, carefree days filled with new experiences and adventures, each year bringing new activities and friends. One day, you were a dancer, the next a skater, and then perhaps taking acting classes. Each summer camp was an opportunity to learn, grow, and connect. […]

Is Backlink Building Still Important for SEO in 2024?

It is a common human tendency- the want to get to the top. You might have wanted to be the highest scorer in your class, the first ranker in a competition, the best employee in your workplace, or something similar. When you impose this want on your content, you require tools- one of which is […]

How Various Social Media Algorithms Work in 2024

How Various Social Media Algorithms Work in 2024

Have you ever participated in any competition? It could be for dance, music, science, or something else. If you think about it, generally, a common process goes around. The competition organizes selection rounds following the audition to pick the best bunch to advance. This filtration could go on till the event finds a winner. Social […]

9 Key Marketing Channels for Effective Content Distribution

10 Key Marketing Channels for Effective Content Distribution

Am I bored of shouting into the digital void and not getting the desired engagement? Yes! Worry not; content marketing channels are here to save the day! An overwhelming amount of information is available on the internet, which could make it difficult for your content to reach the intended audience. A content distribution channel amplifies […]

Stop Churn! Content Marketing for SaaS Customer Retention

Stop Churn! Content Marketing for SaaS Customer Retention

You’re a hard worker, no doubt about it.  With the late-night coding sessions and the countless brainstorming meetings, you have succeeded at creating an exceptional SaaS product. Congratulations! It is user-friendly, efficient, and solves problems like a pro.  However, what happens after your customers sign up? Do they stick around for the long haul or […]

What Do Investors Look For in a Pitch Deck?

What Do Investors Look For in a Pitch Deck

Ideas are abstract. People do not buy ideas; they buy concrete, evidence-backed designs. A good business pitch deck bridges the gap between the two. When you’re presenting a business idea to potential investors, you’re asking them to give you their resources.  If this ask is made after your pitch connects with them on an emotional […]