What Do Investors Look For in a Pitch Deck?
Ideas are abstract. People do not buy ideas; they buy concrete, evidence-backed designs. A good business pitch deck bridges the gap between the two. When you’re presenting a business idea to potential investors, you’re asking them to give you their resources. If this ask is made after your pitch connects with them on an emotional […]
Your Cold Emails Are Not Working? Here Are 9 Secrets
I love inbound traffic as much as the next founder, but business sense dictates that you leave personal biases aside and have a holistic and realistic approach to business growth. This means that organic growth is important. Content marketing primarily builds content that gives value, attracts people, and makes them aware of your business offerings. […]
EEAT: A Must-Have Tool for Any Content Marketer
Simran, a blogger, poured her heart and soul into creating an exceptional piece of content. It’s well-researched, beautifully written, and delivers valuable insights. She hit the publish button with high hopes, expecting her masterpiece to soar to the top of Google’s search results and captivate audiences far and wide. But alas, it doesn’t quite happen […]
In-House or Agency? Deciding Your Marketing Strategy
Marketing is crucial to your company’s success. It is the engine that drives growth, attracts new customers, and helps you stand out in a crowded market. However, when it comes to marketing, you face a tough decision: do you build an in-house team or hire an agency to handle your campaigns? It’s a question that […]
The Power of Content Marketing for Your Sales Team
You’re browsing online for a pair of sneakers, and you come across a website that not only showcases the latest sneakers styles but also provides you with valuable information on picking the right pair of sneakers for your foot type and how to care for your sneakers properly. The website’s content is so informative and […]
